Everybody must know, that The Arctic Monkeys are a total music industry sensation, as they managed to create such a buzz, partly by giving away free mp3’s of their demos on their website, that they eventually sold over 360,000 copies of their album in the first week in the UK.
With all this, people overlook, that the Arctic Monkeys actually signed to Domino in June 2005 (!) and much of the buzz probably was skillfully managed by the record label.
What people also seem to forget, is to talk about the actual music….
Considering the hype the Arctic Monkeys generated before the release of their album, it is quite easy to be disappointed and, quite frankly, impossible to be overwhelmed.
The Arctic Monkeys are definetely not the new Beatles, and not even the new Stone Roses or Smiths, but they make really good and enjoyable rock music. I’ve said before that they somehow sounded like Franz Ferdinand meets The Libertines which I still find quite fitting and which should be seen as a compliment. The music is pop flavored rock that swings. Just enough of each ingredient to reach the kind of success they have.
They also have a lot of attitude and a wonderful northern England accent which certainly adds to their attraction.
Whatever People Say I Am, Thats What I’m Not does not change the face of music and I am not sure if it will be considered a classic in 5 or 10 years but for now it’s a great record.